Emma McMillan | Write way

How she built a successful freelance business for greater flexibility

Emma McMillan is a Melbourne-based business owner, freelance copywriter and copywriting coach.

Emma McMillan loved many things about her job as a high school teacher but 12 years into her career, she was burnt out. As head of the drama and dance department, the additional night-time and weekend rehearsals on top of a heavy day-to-day workload had simply become unmanageable.

When she fell pregnant with her son, a year of mat leave was the perfect opportunity to explore what else might be out there for her… and when she couldn’t find a job that she wanted, she decided to create it herself.

Dreaming of a more flexible work life, Emma enrolled in some short courses to learn about copywriting and starting a business, before deciding to make the leap to work for herself. 

Six years on, she’s built a successful business as a freelance copywriter and copywriting coach, helping people become more skilled and confident writers.

In this episode, Emma chats with host Jacqui Ooi about:

  • How she knew teaching wasn’t her ‘forever’ career
  • The steps she took to make her career change
  • How she financially planned for the change and got her business off the ground
  • Navigating the identity shift that can come with making a career change
  • Her best tips and recommendations for aspiring career changers and business owners

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