How she built a successful freelance business for greater flexibility
Emma McMillan is a Melbourne-based business owner, freelance copywriter and copywriting coach.
Emma McMillan loved many things about her job as a high school teacher but 12 years into her career, she was burnt out. As head of the drama and dance department, the additional night-time and weekend rehearsals on top of a heavy day-to-day workload had simply become unmanageable.
When she fell pregnant with her son, a year of mat leave was the perfect opportunity to explore what else might be out there for her… and when she couldn’t find a job that she wanted, she decided to create it herself.
Dreaming of a more flexible work life, Emma enrolled in some short courses to learn about copywriting and starting a business, before deciding to make the leap to work for herself.
Six years on, she’s built a successful business as a freelance copywriter and copywriting coach, helping people become more skilled and confident writers.
In this episode, Emma chats with host Jacqui Ooi about:
- How she knew teaching wasn’t her ‘forever’ career
- The steps she took to make her career change
- How she financially planned for the change and got her business off the ground
- Navigating the identity shift that can come with making a career change
- Her best tips and recommendations for aspiring career changers and business owners
Listen to this episode
SIGN UP TO OUR NEWSLETTER
For inspiring career change stories, tips, resources and more!

*We will only send you information we think will be of value to support your career change journey. You may opt-out anytime. If you don’t receive our first email within a few minutes, please check your junk, spam folder or the ‘Promotions’ tab in Gmail.
Follow What She Did Next
never miss an episode
Listen and subscribe in your favourite podcast app
Our Privacy Policy.
The information on What She Did Next is intended to be general in nature and is not personal career or financial advice. Before acting on any information, you should consider its appropriateness for your personal circumstances, taking into account your objectives, financial situation and needs, and seek professional advice where necessary.
What She Did Next acknowledges the Traditional Custodians of the Land on which we live and work, the Wodi Wodi people of the Dharawal nation. We pay our respects to their Elders, past, present and emerging.
Copyright What She Did Next – All rights reserved