Sally Woodward-Hawes | Making scents

Treading a unique path as a natural perfumer

Sally Woodward-Hawes is a graphic designer who followed a unique path into natural perfumery… after a very powerful personal moment sparked her interest in the world of scent and its connection to memory.

Sally had a thriving career in the publishing world before deciding to leave office life to work for herself and develop her skills as a natural perfumer.

At the time, the natural beauty market was in its infancy and there were very few people making natural fragrances in Australia or around the world. But 10 years on, Sally’s business has grown along with people’s appetite for non-synthetic products, and her signature Aromantik perfumes are in high demand.

In this episode, Sally talks about the powerful personal experience that sparked her move into making natural perfumes, what it’s taken to develop her side hustle into a flourishing business, what she learned when a skincare brand she co-founded with her brother got too big, too soon and what keeps her going 10 years on.

Listen to this episode

Follow What She Did Next

never miss an episode

Listen and subscribe in your favourite podcast app

Stay in touch with our guest, Sally

To follow Sally and shop her coveted range of hand-blended perfumes, which use only 100% natural essential oils, absolutes and extracts, visit

Our Privacy Policy.

The information on What She Did Next is intended to be general in nature and is not personal career or financial advice. Before acting on any information, you should consider its appropriateness for your personal circumstances, taking into account your objectives, financial situation and needs, and seek professional advice where necessary.

What She Did Next acknowledges the Traditional Custodians of the Land on which we live and work, the Wodi Wodi people of the Dharawal nation. We pay our respects to their Elders, past, present and emerging.

Copyright What She Did Next – All rights reserved